When it comes to washing your jeans, bleach, enzymes, and whitening agents are not your friends.

The way your jeans fade is a record of your lifestyle and eventually become a work of art,

with memories impressed into each whisker, crease, and honeycomb.

With this in mind, we want you to wash your precious jeans in the best way you can.

You want to be able to enjoy your jeans for as many years as possible while attaining the twin goals of awesome fades and keeping actual damage to the fabric to a minimum.

 

Common wisdom seems to tell us that not washing your jeans is the only way to killer-fade glory,

but this isn't exactly the case. There is some truth in it, for sure, as waiting for the first wash

until the creases have 'fixed themselves in' to the fabric does make fading sense

because too many washes in the early stages will prevent those beloved whiskers and honeycombs from setting in,

resulting in a kind of 'overall fade' - not what most people are aiming for.

 

However, to not wash your jeans at all isn't a good idea

because the buildup of sweat and oils can eventually damage the yarns themselves,

and bacteria can also end up causing those smells that neither we or those around us are going to be too crazy about.

 

And beyond the "wash or don't wash" debate, we then hear people saying that,

if you're going to wash your jeans, at least don't use any kind of soap or detergent.

We would again point to the sweat, oils, and bacteria mentioned earlier - only water isn't going to totally deal

with these little denim gremlins.  You'll still have stinky jeans that won't last as long as

if you had completely rid yourselves of the offending agents.

Tears and blowouts loom on the horizon.

 

So, it's a balance between wearing your jeans for long periods to get the fades you want,

while also prolonging their life by washing them naturally

and giving the fabric a chance to regenerate itself and give you years of use.

We think this is where our Kaminari laundry powder comes in and saves the day.

Kaminari laundry powder is made from bean oil and could be called the ‘virgin oil’ of the soy bean.

It's actually a by-product of soy sauce production, being what's left over after the pressing of the beans to make the sauce. As we can only get the materials for this soap from soy sauce manufacturers that are doing things the old,

traditional way, production of Kaminari laundry soap is quite limited.

Motomiya Soap Factory began to produce Kaminari laundry soap in 1922 using only three components: water,

bean oil, and caustic soda. And they have been producing this good and simple product ever since.

 

Samurai Jeans was particularly impressed with their stubbornness in

protecting their traditional manufacturing process and by their faith in their products.

Aside from the way it's made, it's also awesome that it's 99% pure and additive-free,

good for the body and the environment, and is also very effective at removing dirt from clothes.

So if you want to keep your jeans in tip-top condition while keeping the fade potential sky high,

the answer from us at Samurai is Kaminari laundry powder.